• By ICR Secretariat
• Posted Thursday, November 9, 2023

Lilly, Boehringer run 'It takes 2' campaign with hip-hop artist Rob Base for kidney disease awarenessThe obesity drug effect: What medical device executives are saying

https://www.fiercepharma.com/marketing/lilly-boehringer-runs-it-takes-2-campaign-hip-hop-artist-rob-base-kidney-diseasehttps://www.biopharmadive.com/news/glp-1s-medtech-executives-q3/698606/

Jardiance development partners Eli Lilly and Boehringer Ingelheim say it takes two: two tests, to be exact, to find out about a patient’s kidney disease.

That sparked a memory, one going all the way back to 1988 and the hip-hop song “It Takes Two” from Rob Base and DJ E-Z Rock, who declared that “it takes two to make a thing go right.”