Marketing and Public Relations
Faiz Kermani
This monograph provides an in-depth discussion of key issues relating to marketing and public relation (PR) in clinical research. It offers enlightening case studies, extensive references for knowledgeable supports and further reading.
It gives practical advise and perceptive guidance on making the best use of marketing and PR tools, and how to avoid potential pitfalls.
This is the monograph for you:
Published 2006.
To Order:
Simply Call: 01628 501700 & quote Marketing and Public Relations
Or
Fill out a Publication Order Form; scan it to office@icr-global.org or send it to The Institute of Clinical research, White Waltham, Maidenhead SL6 3JF
Cost
The cost of one copy is £9.99 postage included. However, for large quantities, simply call 01628 501700 or send an email regarding your enquiry to office@icr-global.org.