• By ICR Secretariat
• Posted Thursday, November 2, 2023

Five Trends Set to Disrupt Health Marketing in 2024

https://www.fiercepharma.com/sponsored/five-trends-set-disrupt-health-marketing-2024

The media marketplace’s shifting dynamics have reached tectonic proportion with reshuffles at emergent platforms and effects of union strikes shaking up media’s Grand Dame – Hollywood. Despite the myriad instabilities, the coming year may be defined by a single Disruptor: AI. AI doesn’t live in a channel; it’s an industry disruptor across search, publishing, and more. AI will provide value to the end user—and will certainly impact all channels. As AI-fueled advancements push the industry forward, here are other forces at play in 2024: