• By ICR Secretariat
• Posted Thursday, October 12, 2023

Astellas starts Veozah TV push, pitching menopause drug as how to go from hot flashes to not flashes

https://www.fiercepharma.com/marketing/astellas-starts-veozah-tv-push-pitching-menopause-drug-how-go-hot-flashes-not-flashes

Astellas’ mission to turn menopause drug Veozah into a major product is ratcheting up a gear, with the drugmaker hitting go on a TV spot centered on how the recently approved therapy turns hot flashes into not flashes.